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Television is a powerful channel to promote the advancement
and well-being of the Hispanic Community. Since Fundacion
Azteca America will have access to the promotion of information
and its programs through screen time on Azteca America Affiliates
TV network, it is believed that a crucial role should be given
to the production of these public service announcements.
Fundacion Azteca America has established itself as a committed
and interested organization that will work for the well being
of the Mexican and Hispanic community with important organizations
and foundations throughout the US.
Among
Fundación Azteca America programs that have been produced
as PSAs campaigns are:
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A
series of capsules devoted to inform newcomers to the US of
basic information about worker rights, tenant rights, and
other topics such as getting a ITIN card and filing taxes,
the importance of the assistance that the Mexican Consular
Network can provide in legal, family and labor issues.
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Mexicans tend to ignore the consequences of DUI (driving under the influence) and as a consequence of this seemingly minor offence, many of them are imprisoned for terms up to five years. |
This is also a recurrent problem among Hispanics, mainly due to anxiety and other mental health problems, much of these issues can be tackled with direct and simple information about the sources of the anxiety and depression. |
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Using
footage available for the original Mexican campaign but taking
into account Hispanic idiosyncrasies.
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In partnership with the Ad Council and through our support of their recently released PSAs featuring the lovable cartoon character Shrek, we are working to encourage children ages 6 to 11 years old to get up and play for at least one hour every day. These lighthearted PSAs demonstrate that kids can have fun even when they are not watching television or playing video games. With our support of these messages we hope to shed light on the importance of physical activity and healthy eating, ultimately help to combat our nation’s childhood obesity epidemic. |
In order to promote the use of seatbelts and car safety among children we adapted Cinderella´s pumpkin ride to one were she buckles her seatbelt.
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Fundacion Azteca America proudly partners with the Ad Council to create positive change through inspirational and creative public service campaigns that are specifically targeted to Latinos in the United States. The Ad Council’s objective is to produce, distribute and promote thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well being, environmental preservation and strengthening families. |
PADRES Contra El Cáncer (PADRES) brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as, effective methods for their treatment. The success of this unique and inclusive program model is premised upon a health & education curriculum designed to be culturally–relevant, family–centered and community–based. All PADRES programs, activities and services, while oriented to the Latino community, serve childhood cancer patients from all races and ethnic origins. No family is turned away. |
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