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Alcohol
Impaired Driving is a serious issue that affects our Hispanic
Community.
Cultural and language barriers can often
exacerbate the problem even further. Some relevant statistics
from government and non-government organizations are as follows:
o Alcohol-related motor vehicle crashes kill someone every
31 minutes and injure someone non-fatally every two minutes
(NHTSA 2005).
o During 2004, 16,694 people died in alcohol-related motor
vehicle crashes, representing 39% of all traffic-related deaths
(NHTSA 2005).
o In 2004, about 1.4 million drivers were arrested for driving
under the influence of alcohol or narcotics (Department of
Justice).
o More than two-thirds of child passengers ages 14 and younger
who died in alcohol-related crashes during 1997-2002 were
riding with a drinking driver (Shults 2004).
o Male drivers involved in fatal motor vehicle crashes are
almost twice as likely as female drivers to be intoxicated
(NHTSA 2004).
o For all levels of blood alcohol concentration, the risk
of being involved in a crash is greater for young people than
for older people (Zador 2000).
o Young men ages 18 to 20 (under the legal drinking age) reported
driving while impaired almost as frequently as men ages 21
to 34 (Liu 1997).
o Of the 2,136 traffic fatalities among children ages 0 to
14 years in 2003, 21% involved alcohol (NHTSA 2004).
Fundación Azteca America (FAzA), committed to the well being
of the Hispanic Community, has produced a dramatic PSA campaign
addressing this important social problem. FAzA aims to educate
and inform Hispanics about the seriousness of alcohol impaired
driving. Important community leaders will address our audience
with strong messages designed to combat this problem in coming
months as part of this program.
The spots are short but dramatic depicting the dire consequences
of Drinking and Driving, soon in your Azteca America screen.
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