Washington DC, August 17, 2009 – Fundación Azteca America is pleased to announce the official launch of its education campaign entitled “Educación : ¡Es tu futuro!” (Education: It’s Your Future!).

The effort is part of a series of initiatives spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas to support education throughout the Americas.

The campaign includes public service announcements featuring top Azteca entertainment personalities broadcast on Azteca America Network. It also includes a web-based campaign that can be accessed at www.fundacionaztecaamerica.org, and print material that will be distributed through the network of over 60 local stations of Azteca America through the country and participating partners.

The focus of the campaign is based on three primary goals: 1) Decrease school dropout rates, 2) Foment more interest in the community for higher education and 3) Instill the necessity and benefits of closer parental involvement since birth in the education process.

“Our education campaign is the result of a consultative process of key legislative members of our community and non-governmental experts,” said Luis J. Echarte, Chairman of Fundación Azteca America and Azteca America Network. “As a parallel effort to the White House initiatives on education, our goal is to maintain education at the forefront of our community. Without education there is no future advance for our community.”

A recent study by the Pew Hispanic Center rates education as one of the biggest concerns of Latino families. Nevertheless, Latinos continue to over-index their peers in the general population and the African-American population when it comes to dropout rates and have some of the lowest levels of college graduation rates in the country. One of the goals of the campaign is to emphasize that education starts at birth and continues as a lifelong process.