Welcoming Remarks and Inauguration With Phoenix Mayor Phil Gordon, Tempe Mayor Hugh Hallman and Mexican Consul General in Phoenix Carlos Vizcarra
Los Angeles , November 19, 2007 – Fundación Azteca America and Una Vez Mas station Azteca America KPDF in Phoenix successfully held the US debut of the Gira Vive Sin Drogas drug prevention tour last weekend at ASU Gammage.
Launched in Mexico in 1999 to spread the message of living drug-free, to date, Fundación Azteca has held 70 Vive Sin Drogas tours in Mexico to a combined audience of 250,000 people. The event targets Latino adolescents and their parents, with the goal of creating awareness about the consequences of drug, alcohol and food abuses. The United Nations granted the Vive Sin Drogas campaign its Vienna Civil Society Award in 1999 for its contribution to the betterment of society.
Last weekend was the first time in history that the event has been held in the United States .
“We're very proud to have brought this magnificent event to our Latino community here in the US ,” said Luis J. Echarte, Chairman of Azteca America and Fundación Azteca America . “Today it's more important for our institutions to support the community and we look forward to continued tours throughout the country.
The value of bringing the positive message about living drug-free to Latino youth is very important and shared by local community leaders.
“I'm very honored and so very, very excited to say thank you for caring about our future,” said Phoenix Mayor Phil Gordon. “One of our greatest weapons against drugs is information and education.”
“We shouldn't fall in the trap of looking for guilty parties when it comes to drugs,” said Mexican Consul General in Phoenix Carlos Vizcarra. “We need to understand that it is a common issue between the United States and Mexico .”
“Drugs have been a terrible problem in this valley and I'm grateful to all of you for taking the time out of your day to participate in this Gira and learn about how you can help our community,” said Tempe Mayor Hugh Hallman.
Special thanks to ASU Gammage and Executive Director Colleen Jennings Roggensack, and Gira Vive Sin Drogas local partners in Phoenix , including Mueblería del Sol.
About Fundación Azteca America
Fundación Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S.
At Fundación Azteca America , our philosophy is clear and simple: Respect the individual. Give back to society by improving health, nutrition, education and the environment. Empower the Hispanic community. Offer tools for self-improvement rather than charity. And live up to our core values.
Visit: www.fundacionaztecaamerica.org
About Azteca America
Azteca America is the fastest-growing Hispanic network in the United States . The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 60 markets throughout the United States .
Fundacion Azteca America , Fundación Azteca, Azteca America and TV Azteca are companies of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas, Grupo Salinas also includes Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Grupo Iusacell, and Azteca Internet.
Visit: www.aztecaamerica.com/corporate andwww.gruposalinas.com
About Una Vez Mas, LP
Founded in 2002 and headquartered in Dallas, Una Vez Mas, LP is Azteca America 's largest affiliate group currently with more than 26 stations operating throughout the US , in which 19 markets cover the entire state of Texas . These markets include: Abilene-Sweetwater KKAB, Albuquerque-Santa Fe KQDF, Amarillo KTXD, Atlanta WUVM, Austin KADF, Corpus Christi KYDF, Dallas/Fort Worth KODF, El Paso KAEP, Harlingen-Weslaco-Brownsville-McAllen KRZD, Houston KUVM, Laredo AZTW, Las Vegas KHDF, Lubbock KDFL, New Orleans WTNO, Odessa-Midland KDFH, Philadelphia WZPA, Phoenix KPDF, San Angelo KAEM, San Antonio KVDF, Santa Barbara–Santa Maria–San Luis Obispo KZDF, Sherman – Ada KADY, Tampa WXAX, Tucson KUDF, Victoria KTJA, Waco-Temple-Bryan KAXW and Washington DC WQAW.
Grupo Salinas Media Contact:
Daniel McCosh
dmccosh@gruposalinas.com
011 52 55 1720 0059
