Los Angeles , August 5, 2008 – Fundacion Azteca America , the non-profit arm of the Azteca America Network, is teaming up with Voto Latino, an organization dedicated to promoting political awareness, in a national informational and fundraising campaign through its Movimiento Azteca America program.
Azteca America Network will run calls to action on its screen during the week of Aug. 4 –Aug. 10 inviting viewers to visit www.votolatino.org , as well as sending viewers of its web portal www.aztecaamerica.com to www.votolatino.org to encourage voter participation and funding for the non-profit organization Voto Latino.
Movimiento Azteca is one of the most powerful fundraising tools of Fundación Azteca America . Through Fundación Azteca, the foundation's Mexico-based sister organization, over US$40 million have been raised to assist non-profit organizations that focus on an array of social and environmental causes.
"We're excited to be able to expand our voter engagement activities in conjunction with Fundación Azteca America 's Movimiento Azteca at this important moment of our nation's history," said Maria Teresa Petersen, founding executive director of Voto Latino.
“With three months to go to the Nov. 4 elections, now is the time to mobilize our community toward political participation,” said Luis J. Echarte, Chairman of Fundación Azteca America and Azteca America Network.
Although the Hispanic community accounts for 16% of total US population, eligible voters represent 9% of the US total, according to the Pew Hispanic Center .
About Voto Latino
Founded in 2004, Voto Latino works to promote an enfranchised America by leveraging celebrity voices, the latest technology and youth themselves to promote positive change. Voto Latino's mission is to engage a new generation of Americans in civic participation.
For more information, visit www.votolatino.org
About Fundación Azteca America
Fundación Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S.
For more information, visit www.fundacionaztecaamerica.org .
.Fundación Azteca America, Fundación Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas.
For more information, Visit www.aztecaamerica.com/corporate and www.gruposalinas.com . Also check out www.ricardosalinas.com .
About Grupo Salinas
Grupo Salinas ( www.gruposalinas.com ) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas ( www.ricardosalinas.com ). Grupo Salinas operates as a management development and decision forum for the top leaders of member companies, TV Azteca (www.irtvazteca.com), Azteca America ( www.aztecaamerica.com ), Grupo Elektra ( www.grupoelektra.com.mx ), Banco Azteca ( www.bancoazteca.com.mx ), Afore Azteca ( www.aforeazteca.com.mx ), Seguros Azteca ( www.segurosazteca.com.mx ), and Grupo Iusacell ( www.iusacell.com ). Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
Voto Latino Contact:
Jeannine Magno
(212) 334 -1212
jeannine@foxgreenberg.com
Fundacion Azteca America Contact:
Daniel McCosh
International Communications
(5255) 1720-0059
dmccosh@gruposalinas.com.mx
