Campaigns & Projects - Binational Movimiento Azteca
Movimiento Azteca America is a day-long television campaign held once a month to support a non-profit organization. Rather than making the donations directly, Movimiento Azteca America selects an established and well recognized non-profit organization and offers Azteca America’s on-air support to promote a donation drive.
For the first time in history both of Grupo Salinas’ non-profit organizations, Fundación Azteca in Mexico and Fundación Azteca in the United States, joined forces to organize the first International Movimiento Azteca on March 15th, 2007. This effort was devoted to saving the habitat of the Grey Whale, born and reproduced in the San Ignacio Lagoon in Baja California Sur, Mexico and currently considered an endangered species. The gray whale is suffering from nutrient depletion due to the warming of the Bering Sea. Therefore, it is of utmost importance to protect the lagoons where Gray Whales mate and give birth; but it’s even more urgent to protect the San Ignacio Lagoon, the world’s last remaining natural Gray whale birthing site in the planet. Thanks to this joint effort, we were able to raise almost US$4 million for the preservation of this environment cared for by the Laguna San Ignacio Conversation Alliance.
Last campaign we support: Movimiento Azteca 46
Official Website: www.movimientoazteca.com